Dating sites business plan

The days of being able to throw together a website and hope for the best are long since over.Various online resources exist to assist in creating a formal business plan, which should consider elements such as the operating budget, promotional tools, target market, niche, website structure, legal concerns, investment capital, growth and development of the site.Your text, graphics, design and images, along with overall look and feel of your website, are all capable of protection under copyright law.Generally, computer programs can also be copyrighted.The type of corporate entity will vary, depending on a number of factors, including tax considerations, local legal climate, anticipated revenues and asset protection concerns.In some cases, the owners should consider offshore incorporation, given the potential for reduction of legal liability and tax exposure.Other online agreements should be considered including privacy policies (now required for all websites doing business in California), spam policies (necessary if promoted by bulk email or affiliate marketing), affiliate agreements, DMCA designation, warning page, etc.With proper online agreements, an ounce of prevention of prevention is truly better than a pound of cure..

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Operating as a sole proprietorship is strongly discouraged, and some form of corporate entity must be utilized when operating the online dating site.

Online dating sites, in particular, should include a comprehensive waiver of claims resulting from inappropriate and/or illegal behavior by and between individuals who met through the online dating site.

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