We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.The more traffic a site gets, the more data we have to calculate estimated metrics.
Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.
The data is for the past 12 months, updated monthly.
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Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.
Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish.If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.