Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.
Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
It is a form of courtship, consisting of social activities done by the couple, either alone or with others.
Each culture has particular patterns which determine such choices as whether the man asks the woman out, where people might meet, whether kissing is acceptable on a first date, the substance of conversation, who should pay for meals or entertainment, Since dating can be a stressful situation, there is the possibility of humor to try to reduce tensions.
In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.
Thus, the concept of marriage is changing widely in many countries.
Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.
In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.
While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.